What defines Digital Marketing, and why should it matter?

A digital marketing strategy involves utilizing electronic channels to reach customers with products and services. This encapsulates the definition of digital marketing.

By using electronic devices to convey promotional messaging, marketing specialists can measure the impact of marketing on the customer journey. A digital marketing campaign encompasses promoting products and services on tablets, computer screens, phones, and other devices. Various forms of advertising exist within this realm, including display ads, paid social ads, search engine marketing, online videos, and social media posts.

Let's explore the various types of digital marketing.

SEO – Search Engine Optimization

SEO, or search engine optimization, is technically a marketing tool rather than a marketing activity in itself. It involves the process of ensuring that web pages are search engine-friendly. Key factors in optimizing a web page today include content quality, user experience, mobile friendliness, and the quality of inbound links. The strategic implementation of these factors is crucial in effective SEO.

PPC – Pay per click Marketing

Pay-per-click advertising involves placing an ad on a website and paying each time someone clicks on it. Viewers are expected to complete one or more conversions or target actions upon clicking the ad.

SMM – Social Media Marketing

Social media marketing involves engaging in online discussions to drive traffic and brand awareness. Platforms like Twitter, Facebook, and Instagram are powerful tools for social media marketing, with engagement metrics such as comments, shares, and clicks playing a significant role in gauging audience connection.

Affiliate Marketing

Affiliate marketing entails promoting another person's business, with a revenue-sharing model in place. Affiliates receive a commission for every sale they help generate, making it a mutually beneficial arrangement between the promoter and the company.

Now, let's distinguish between B2B and B2C types of digital marketing.

The decision-making processes for B2B clients tend to be longer, resulting in longer sales funnels and necessitating stronger relationship-building strategies. In contrast, B2C customers are more responsive to short-term offers and communication.

Finally, let's outline the benefits of digital marketing.

• Cost-efficiency
• Wide geographic and demographic reach
• Measurable results
• Streamlined conversions and personalization
• Association with a large customer base

And, what sets digital marketing apart from inbound marketing?

In digital marketing, individual tools can lead to conversions, and a strategy may involve multiple platforms or focus on a single one. In contrast, inbound marketing takes a holistic approach, determining sales funnels based on goals and evaluating available tools to effectively reach target customers.